Mission:

Our mission is to support the Dallas Zoo as an outstanding center of education, entertainment and wildlife conservation.

The Society supports this mission through:

 - Fund raising
 - Volunteerism
 - Promoting public awareness and participation
 - Enhancing the visitor experience

Vision:

We will become a leading US zoo and a premier entertainment, educational and visitor attraction in Dallas. We will accomplish this:

 - With An Unsurpassed Guest Experience
 - By Creating a Lifetime of Memorable Experiences for our Guests
 - By Demonstrating Leadership in Our Industry
 - By Endearing Ourselves as a Community Treasure
 - With Always Striving for Organizational Excellence